AYRE was founded in Melbourne, Australia by Brooklyn Boyd.

What began as my own shift toward a more active, intentional lifestyle grew into a simple promise: create refined fitness essentials that feel as good as they look — and work just as hard as you do. AYRE exists to make movement feel effortless. Every piece is designed to be simple, functional, and accessible, with a quiet focus on quality, performance, and ease.

Our Approach

We design with restraint and purpose. Clean lines, neutral palettes, and thoughtful details mean each item integrates seamlessly into your day — from reformer class to errands, from desk to dusk. If it doesn’t add comfort or clarity, it doesn’t make the cut.

Materials & Quality

Timeless beats trendy. We prioritise durable textiles, soft-touch finishes, sturdy hardware, and skin-friendly surfaces — tested for grip, wear, and longevity. The goal: pieces that look premium on day one and reliable for years.

Designed in Melbourne, Australia

AYRE is proudly Melbourne-born. We partner with trusted makers and logistics teams to deliver quickly and reliably, so your essentials are there when routine calls — at the gym, at home, or anywhere in between.

Better Choices, Thoughtfully

We design for longevity to reduce waste, use minimal/recyclable packaging wherever possible, and work with responsible production partners.

Community

Tag @ayreactive in a post or Reel on Instagram, or on TikTok, featuring your AYRE product(s). We’ll send you a one-time 20% thank-you code for your next order.

Our Promise

We stand behind everything we make. If something isn’t right, our team is here to help, please email us at hello@ayreactie.com.